Mobile Content Venture Unveils Dyle™ Brand

Mobile Content Venture Unveils Dyle™ Brand

Dyle Brand Positioned To Help Consumers Identify Mobile TV Enabled Devices

New York and Los Angeles, July 18, 2011 – The Mobile Content Venture (MCV) today unveiled its consumer brand – Dyle™ – logo and website (www.dyle.tv). MCV is a joint venture dedicated to facilitating, on behalf of 12 major broadcast groups, a national mobile content service that delivers live television to mobile devices.

Dyle mobile TV represents a fun and entertaining brand personality – it’s not only memorable but also a ‘wink’ to retro. MCV will use the Dyle brand to certify that a device is capable of receiving and decrypting live mobile broadcast TV signals. The name and logo are a significant part of MCV’s strategy to drive awareness of and educate consumers about live mobile TV.

“When a consumer sees the Dyle logo on a box, they will know that the device has the technology required for live mobile TV, on-the-go, wherever they are. TV station owners can be confident that a Dyle-enabled device offers users the best possible live mobile TV experience,” said Salil Dalvi and Erik Moreno, co-GMs of MCV.

In April, MCV announced it expects to have member stations up and running in 32 markets covering 50% of the US population. Markets include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit, Tampa, Phoenix, Minneapolis, Orlando, Portland, Cincinnati, Greenville, West Palm Beach, Birmingham, Knoxville, Miami, Las Vegas, Denver, St. Louis, Cleveland, Charlotte, Seattle, Raleigh, Kansas City, Columbus, Tulsa and Montgomery. Participating station groups include Gannett, Media General, Bahakel, Belo, Raycom, Scripps, Post Newsweek, Meredith, Hearst, Cox, FOX, NBC, ION and Telemundo.

Dyle™, the Dyle logo and Dyle.tv are trademarks and copyright of Mobile Content Venture LLC. Please visit www.dyle.tv.

About Mobile Content Venture
Mobile Content Venture (MCV) is a joint-venture comprising 12 major broadcast groups, including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, all of which are part of the standalone entity known as Pearl Mobile DTV, LLC, as well as Fox, ION Television, and NBC. MCV aims to facilitate the development of a new national mobile digital television service by utilizing existing broadcast spectrum to enable member companies to deliver content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming.

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Contacts:
News Corporation
Dan Berger
310-369-1274
dberger@newscorp.com

NBCUniversal
Christine Reisner
201-735-3637
Christine.Reisner@nbcuni.com

Pearl Mobile DTV, LLC
Nancy Zakhary
212-986-6667
nancy@braincomm.com

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